Regional media is under pressure, but local voices have rarely been more influential on the behaviour and attitudes of consumers and others.
The 2011 census revealed that 87 percent of the population of the UK lives outside London
The dramatic increase in the number of news feeds via the internet over recent years has undermined all forms of traditional media. But despite the pressures of this fragmented landscape some older regional newspapers have survived and flourished, and many new locally-based channels have been created via social media, meaning that skillful and impactful regional media engagement is increasingly important.
Moreover, major events such as the Brexit referendum have served as a powerful reminder to anyone inside the ‘bubble’ that the population outside London has very significant influence and also major buying power.
Our team draws on our long-established expertise in national media relations, coupled with highly experienced practitioners including former senior journalists based in our offices in Bristol, Cardiff, Manchester and Edinburgh. We have the knowledge of and relationships with local and regional newspapers, regional television, local radio, websites and social media feeds needed to make sure that information with a local impact is engaged with locally. We have a particular focus on the media outlets in the devolved nations too.
Whether it is launching a new product, communicating corporate decisions with a regional dimension, reaching potential investors or investee companies outside London, or engaging with a local community, Newgate’s regional team can support it all – and help you to even greater success.