Seneca Investment Managers Appoints Newgate as its Corporate Communications Adviser
Seneca Investment Managers (“Seneca IM”), the Multi-Asset, value investment house, has appointed Newgate Communications (‘Newgate’) as its adviser following a competitive pitch process.
Established in 2002, Seneca IM is known for its Multi-Asset, value investment approach and prides itself on being able to identify and invest where there is both quality and unrealised value. It has a national coverage, including institutions such as pension funds and charities, financial advisers, discretionary private client managers and retail investors.
Newgate will work with Seneca IM to develop a proactive communications campaign targeted at reaching the businesses key stakeholders. It will focus on building the profile of the brand and promoting the investment expertise and insight of its fund management team.
David Thomas (pictured), Chief Executive Officer, Seneca Investment Managers, commented: “We are pleased to have appointed Newgate as our communications adviser at this exciting stage in the growth and development of the firm. We were particularly impressed by the team’s knowledge of both our business and the wider industry, and its successful track record of providing strategic communications to the asset management industry. It is crucial we have a strategy that engages our investor audience, whilst raising our profile across both the intermediary and retail sectors.”
The Newgate team is led by Alistair Kellie, Managing Partner, and supported by Shelly Durrant, Henry Adefope and Alasdair Coleman.
Alistair Kellie, Managing Partner, Newgate Communications said: “At a time when active managers are under continued scrutiny as to whether then can out-perform passive strategies, we are delighted to be advising a manager that has a proven track record in identifying and investing in value opportunities. Seneca IM is at an exciting stage of its development and we look forward to working with the team to support the long term growth of the business.”