Newgate Communications has been appointed by The Economist to lead communications for its Open Future Festival initiative in Manchester.
The initiative – which aims to remake the case for liberal values and policies in the 21st century in a period of rising populism and authoritarianism around the world – culminates in the Open Future Festival, held concurrently in Hong Kong, Chicago and Manchester.
Newgate’s multi-channel campaign will support The Economist in raising the profile of Open Future content and the Festival itself in Manchester, which takes place on 5th October 2019.
Andrew Adie, Partner at Newgate Communications, said: “The Economist is a globally-respected brand and we are proud to be working together on this important project.
“Last year Open Future was a huge success and attracted a diverse line-up of speakers including the student leaders of Hong Kong’s umbrella movement, former British prime minister Tony Blair, and former White House chief strategist Steve Bannon, which tells you how powerful the brand is. This year the Festival will again have some amazing speakers covering some hugely important issues, particularly in the current social and political climate.”
Ian Morris, Partner, will be leading the account team in Manchester and working alongside the London team to manage PR and communications activity ahead of the Open Future Festival, which is being held at Emirates Old Trafford in Manchester, home of Lancashire Cricket Club.
Guests will be able to participate in lively talks, interactive exhibitions, immersive experiences, debates and networking with festival attendees. The festival, aimed at a younger audience, will host discussions on critical issues—from populism, the environment and education, to the future of work, artificial intelligence and data ethics. The initiative is supported by editorial programming including articles, online debates, essays, podcasts and films featuring thought-provoking external voices published on Economist.com and on other Economist platforms.
Speakers announced to date include: Richard Ratcliffe – husband of Nazanin Zaghari-Ratcliffe, the British Iranian charity worker currently arbitrarily imprisoned in Iran; Nimco Ali OBE – a Somali British social activist, writer and charity founder; Dr. Hoesung Lee, Chair of the Intergovernmental Panel on Climate Change (IPCC); and Jim O’Neill, economist and chair of Chatham House and former Treasury Minister.
Lauren Hackett, SVP of Global Communications at The Economist, said: “Manchester is pivotal in the history of free trade and political rights, from spinning the majority of the world’s cotton textiles during the Industrial Revolution to being the headquarters of the Suffragette movement. The rapidly growing and revitalised city is the perfect location for The Economist to host our Open Future Festival, which continues to remake the case for free markets and open societies in 2019.”
“We were really impressed with Newgate’s ideas, their in-depth knowledge of the local market and understanding of what we’re trying to achieve with Open Future and we’re really looking forward to working with them to make the Manchester event a huge success.”
Sponsorship opportunities for Open Future Manchester are also available.
About The Economist
With a growing global audience and a reputation for insightful analysis and perspective on every aspect of world events, The Economist is one of the most widely recognised and well-read current-affairs publications in the world. In addition to the weekly print and digital editions and website, The Economist publishes Espresso, a daily news app, Global Business Review, a bilingual English-Chinese product and 1843 magazine. Economist Radio produces several podcasts a week and Economist Films produces short- and long-form video. The Economist maintains robust social communities on Facebook, Twitter, LinkedIn, Snapchat, LINE, Medium and other social networks. A recipient of many editorial and marketing awards, The Economist was named the most trusted news source by the Trusting News Project Report in 2017.
About Open Future
The Open Future initiative, was launched in 2018 to mark The Economist’s 175th anniversary and remake the case for the newspaper’s founding principles of classical British liberalism: a belief in human progress, distrust of powerful interests and respect for individual freedom.
The initiative continues in 2019 with editorial programming featuring thought-provoking external voices published on Economist.com and on other Economist platforms. Through articles, online debates, essays, podcasts and films, The Economist’s Open Future initiative explores the future of capitalism, free speech, diversity, immigration and technology by encouraging a vigorous debate with our critics and supporters, and aimed at a young audience in particular.