Christmas Adverts are the only good adverts

By Adam Bull Adverts are, fundamentally, annoying. They pop up in the middle of TV shows, in magazines, on the radio, and online, telling you to buy things you never knew you wanted, needed, or even existed. They stop you watching the thing you want to see, by showing you something don’t want, but now…

It’s OK to pay… sometimes

By Alistair Kellie, Managing Partner When I started my career there was a very clear distinction between earned (editorial) and paid, advertorial as it was then.  This was almost a ‘church and state’ level distinction between the two and woe betide anyone who suggested that a client should pay for an opportunity.  The feeling was…

Ad-vocating change

By Henry Taylor, Executive In the last week, several prominent brands have announced that they are pulling their advertising from Facebook over the platform’s approach to hate-speech and disinformation. The situation highlights the changing nature of corporate social responsibility and the increased scrutiny being placed on both advertisers and platforms that depend on advertising revenue….

Why I’m not social distancing

By Tom Flynn, Director, Digital Over the past six weeks I’ve had dozens of conversations with clients and potential clients about whether they should be paying to promote content on social media during the lockdown. In most cases, my advice has been that if your content is appropriate, there is no reason not to be…

Could blocklisting be the final straw for the news industry?

By Jamie Williams, Senior Executive Whilst traffic to news websites has exploded over the past few months, publishers have seen their digital advertising revenues plummet. That makes no sense, right? It doesn’t until you become familiar with blocklisting. In a bid to protect their clients, advertisers have always wanted to avoid their ads appearing alongside…