Truth, post-truth and reality

By Bob Huxford, Partner My advice has always been that you put honesty and integrity at the forefront of communications. Whether you are looking to build brand or investor loyalty, building trust is paramount. Spin, obfuscation or downright lies might help you dodge a bullet in the short term but in the longer run there’s…

A lesson in rhetoric

By Ian Silvera The press conference is a very particular type of communications beast. It’s not a speech, in the sense that questions don’t always follow in that format, and it’s not a pre-recorded message, the sort of TV appearance a monarch or two would give around Christmas. The press conference, in contrast, offers serious…

Companies are changing – but their comms must keep up

By Ian Morris The Financial Times’ recently-launched campaign, ‘The New Agenda’, calls for a reset of the principles of capitalism, promoting stronger corporate purpose beyond just shareholder returns. It is not alone. In August, the chief executives of many leading US corporations signed up to a statement by the US Business Roundtable affirming their commitment…

Are you talking to the dead or the living?

By Dan Clay Managing Partner, Newgate Research UK I recently went to the excellent Richmond Market Insight Forum where, in his keynote, Rory Sutherland (OgilvyOne) quipped that ‘anybody who’s highly predictable is rapidly dead because you can anticipate his behavior and game it.’  Humans have evolved to be unpredictable.  We’d be extinct as a species…

Newgate teams up with London Stock Exchange Group’s ELITE

Newgate Communications is proud to announce that it is working with ELITE, London Stock Exchange Group’s international business support and capital raising initiative for high-growth private companies. ELITE works with the most ambitious private companies, both in the UK and across 39 countries, to help them scale up whatever their stage of growth. ELITE provides…

Is video the future of communications?

The article below was written by Alice Wilkinson, Content Manager at Newgate Communications. The viral video is a well-known – if little understood – phenomenon. But you don’t need to be a ‘digital native’ or even a Millennial to know that video, viral or otherwise, is the future of communications. On social media, video is…