Are you talking to the dead or the living?

By Dan Clay Managing Partner, Newgate Research UK I recently went to the excellent Richmond Market Insight Forum where, in his keynote, Rory Sutherland (OgilvyOne) quipped that ‘anybody who’s highly predictable is rapidly dead because you can anticipate his behavior and game it.’  Humans have evolved to be unpredictable.  We’d be extinct as a species…

An employer brand masterstroke from an expensive blunder

Let’s raise a glass to Hawksmoor Manchester for turning an expensive blunder into a nimble employer branding success. On Thursday the restaurant confirmed on twitter that a member of staff had inadvertently given some customers a £4,500 bottle of Château le Pin Pomerol 2001 the previous evening instead of the £260 bottle they ordered. “What…

Can corporate be creative?

The blog below was written by Newgate’s Creative Director, Andrew Baiden. It was an old gag in a former agency that actually the most creative work could be done with clients who were not the best known consumer brands.  The more boring a business, the greater the appetite for risk and making things happen. I’ve…

6 Lessons from Donald Trump’s Winning Marketing Manual

The article below was written by John A. Quelch, Professor of Business Administration at Harvard Business School and is part of the Harvard Business School Working Knowledge. Donald Trump’s upset election win offers six lessons for marketers looking to beat the odds and overcome powerful competitors says John A. Quelch. Donald Trump’s victory may be a surprise—but…