Companies are changing – but their comms must keep up

By Ian Morris The Financial Times’ recently-launched campaign, ‘The New Agenda’, calls for a reset of the principles of capitalism, promoting stronger corporate purpose beyond just shareholder returns. It is not alone. In August, the chief executives of many leading US corporations signed up to a statement by the US Business Roundtable affirming their commitment…

Above and beyond – maximising your sponsorship investment

By Guy Smith Richard Branson once said: “If your dreams don’t scare you, they are too small”.  That certainly hasn’t been the case for serial adventurer James Ketchell.  Despite suffering from depression as a teenager, leaving school without any qualifications and then surviving a near-fatal motorbike accident, he had a dream, a big dream.   The…

How not to pitch into broadcast

By Vanessa Chance For many clients, getting good broadcast coverage is the ultimate PR success and yet so many struggle with it.  On Wednesday, Newgate ran a seminar with ex-broadcasters on pitching to TV and radio, which was a real eye-opener for me. I was amazed at how much the visual dominates TV story selection….

Newgate event: How Not to Pitch Into Broadcast

Join us on Wednesday 11 September for our latest breakfast seminar, ‘How Not to Pitch Into Broadcast’. Speakers include ex-BBC correspondent Guy Smith and ex-ITV news editor Louise Male. Places are limited. Please email Vanessa Chance at rsvp@newgatecomms.com if you’re interested in attending. Full details below.

An employer brand masterstroke from an expensive blunder

Let’s raise a glass to Hawksmoor Manchester for turning an expensive blunder into a nimble employer branding success. On Thursday the restaurant confirmed on twitter that a member of staff had inadvertently given some customers a £4,500 bottle of Château le Pin Pomerol 2001 the previous evening instead of the £260 bottle they ordered. “What…

How UK political parties should PR the EU elections

Locked-in disagreement with a Prime Minister planning her exit, the House of Commons’ Brexit delay means that the UK is facing EU Parliamentary elections on Thursday 23 May – almost three years after 17.5 million people voted to quit the political and economic bloc in a tightly contested referendum. The potential vote, the fourth time…

Click by Click: Is the news of the future becoming a thing of the past?

By Louise Male Partner We’ve grown used in the UK to the decline of print newspapers. We hear traditional media has no future in a digital world. But cuts to the brave new digital world of online news? Now, that doesn’t fit in with narrative. We have been enjoying digital reporting at its best. Entertainment…

Behind every good team, is a great leader

It’s Saturday 7th July 2018 and England have just secured a place in the World Cup semi-final. For those of you that don’t follow football, this is huge news. This is the first time since 1990 that England has made it past the quarter final stage. Germany are out, even Portugal and Spain are out, and…

Newgate and Capital Access Group are appointed by S&U PLC

S&U PLC, the motor finance and property bridging lender, has appointed Capital Access Group (CAG) and Newgate Communications as its integrated Investor and Public Relations advisor. S&U is listed on the main market of the London Stock Exchange (SUS) and is currently capitalised at £268 million. The Company is one of the leading providers of…