Newgate provides comprehensive public relations support, both to gain awareness for sales sites and also to raise the corporate profile of City & Country Group with its stakeholders.
Newgate generated coverage with an advertising value equivalent of over £220,000
Consumer Media Relations
Newgate (previously PPS) has develop a targeted media plan designed to promote City & Country Group throughout Essex, Hertfordshire, West Sussex and the South East, to drive sales and raise the company’s profile through regular communication with national, regional, consumer and property trade media. Newgate provides features ideas and stories focussing on the USP’s of the development and its surrounds. Newgate also carries out re-active communications to facilitate the media with ongoing stories, as well as creating press coverage from one-off opportunities highlighted by journalists and publications. Newgate regularly organises journalist briefings and interviews with targeted media.
Utilising both media relations and broader communications tactics Newgate also works to raise the profile of City & Country Group in the property trade press and national media through thought leadership PR.
Newgate has developed bespoke stakeholder relations programmes for each of City & Country’s sites. Recognising that high quality, early engagement can move a planning application forwards more quickly as well as further enhancing brand perception, Newgate is working to enhance City & Country’s presence in the sector, which we anticipate will lead to an increase in development opportunities.