Babs is an Associate Partner at Publicasity, Newgate’s Consumer PR agency.
She has 12 years’ experience across consumer and trade PR, working across a diverse range of clients including FMCG, fashion, fitness, entertainment, pharmaceutical and third sector. She has helped to launch new consumer brands onto the market as well as handled big household names, winning two Cannes Lions Awards for client work in her career (so far).
Babs’ passions in life are food and fitness and her work has allowed her to deliver campaigns for brands and manufacturers including Unilever’s entire food portfolio, Britvic, Warburtons, Krispy Kreme, Heineken Bosch, Kenwood, and Bernard Matthews Farms to name only a few.
Never afraid to tackle a client brief full throttle, her skills lie in developing strategies for campaigns that align with consumer trends and behaviours to make brands relevant to their target audiences.
Proudest moment? My proudest moment would either be qualifying as a group fitness and BODYPUMP instructor, or really putting my money where my mouth is to prove I always go the extra mile for clients when I stepped in at the last minute to have three heavy pythons laid across my back for a ‘massage’ when our model didn’t show up for a photoshoot.