Louise provides strategic counsel to clients on retail, restructure, positioning, media relations, and crisis communications.
She is experienced in working with clients at C-suite level at global brands, businesses and organisations.
Louise joined Newgate (Redleaf) from Tesco where she was Editor and Speechwriter. She wrote keynote speeches for the CEO and board members and worked on campaign narrative and strategy for the restructuring and turnaround plan and to rebuild trust in the Tesco brand across traditional and digital channels.
The former television news field producer and news editor worked for ITV National News for eight years. She was previously a national and regional newspaper reporter for nine years. Louise has an in-depth understanding of traditional and digital media organisations and the news agenda.