Louise provides strategic counsel to clients on communication strategy and audience connection for positioning, media relations and crisis communications
She is experienced in working with clients at C-suite level at global brands, businesses and organisations.
Louise develops communications for issues and transformation across all internal and external audiences with a focus on tone of voice.
She also delivers media coaching and develops strategy and implementation for national, international and regional broadcast, print and digital media campaigns.
Louise joined Newgate (Redleaf) from Tesco where she was Editor and Speechwriter. She wrote keynote speeches for the CEO and board members and worked on campaign narrative and strategy for the restructuring and turnaround plan and to rebuild trust in the Tesco brand across traditional and digital channels.
The former television news field producer and news editor worked for ITV National News for eight years. She was previously a national and regional newspaper reporter for nine years. Louise has an in-depth understanding of traditional and digital media organisations and the news agenda.