Newgate Communications

Paul McCaffrey

Meet Paul McCaffrey

Paul is Head of Publicasity, Newgate’s Consumer PR agency.

He has 18 years’ experience in brand PR, joining the management team at Publicasity eight years ago.  Paul specialises in strategic communications, consumer activations and brand positioning.  His passion is ensuring campaigns deliver against client briefs rather than ‘joining a wall of sound’ before disappearing. 

His work spans big brand campaigns in EMEA and the UK for Coca-Cola, Tesco, Kia, Heinz, Sony through to launching Market Street for British supermarket chain Morrisons.

Paul is the current Global Consumer Chair for international PR group PROI, covering five continents, 50 countries and 100 cities, from London to New York, Hong Kong to Frankfurt, Tokyo to Rio de Janeiro, and other major markets.  His position sees him focusing on global marketing trends and championing best practice across its member agencies.

Proudest moment?  I guess it’s not a moment, but I am proud to work in a job and in an industry where I am challenged and learn every day.  Curiosity is key.

Paul McCaffrey

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